Shinhan Bank Selects Trendy NewJeans as New Sol Advertising Model
Release of the 'New SOL' App on the 20th
[Asia Economy Reporter Yoo Je-hoon] Shinhan Bank announced on the 11th that it has selected the girl group ‘NewJeans’ as the model for its newly launching application New SOL on the 20th.
NewJeans is a rookie girl group causing a sensation by breaking records on major domestic and international music charts, rapidly rising with the release of their debut album 'New Jeans'. They have topped various domestic music charts such as Melon and Genie, and have also been spotlighted overseas, appearing on the US Billboard Global (excluding US) chart for 9 consecutive weeks (as of the 6th).
Shinhan Bank explained that NewJeans’ image as a timeless icon like jeans, loved by all generations regardless of age or gender, aligns with SOL’s rebirth as a financial icon that is faster, easier, and more convenient to use, which led to their selection as the advertising model.
The newly launching Shinhan New SOL is an upgraded banking app reflecting the opinions of 10,000 customer advisory group members, designed to allow all customers to experience new finance more easily and comfortably. New SOL offers faster speed along with new and diverse services such as ▲ personalized screen configuration ▲ Story Bank ▲ New Transfer.
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In particular, Shinhan Bank plans to hold the Shinhan New SOL Unpack event on the 20th, inviting customers who participated in the development process to be the first to reveal new services, benefits, and TV commercials. The event will also be broadcast live on Shinhan Bank’s official YouTube channel. A Shinhan Bank official said, "We are even more excited to start a new chapter of SOL together with NewJeans, who receive worldwide attention and love with their attractive music and style," adding, "Just like NewJeans, who have become icons of this era, we hope Shinhan SOL will become a financial platform that offers customers new experiences and establishes itself as a leading financial icon."
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