K-pop Group 'X4' from Virtual World Meets in Reality... Busan City Holds 2030 Busan World Expo Promotion Showcase in Seoul

TV CF main video Lee Jung-jae edition still cut.

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] A virtual K-pop group from the metaverse will appear in reality to promote Busan's bid for the World Expo.

Busan City will hold the ‘X4 Showcase’ for ten days from the 6th to the 15th on the first floor atrium of Lotte World Tower in Seoul to promote the 2030 Busan World Expo.

X4 is a K-pop group created within a virtual universe to promote the 2030 Busan World Expo. This universe tells a fictional story where actor Lee Jung-jae, CEO of X4 Entertainment, discovers X4 group members (Zion.T, Wonstein, Jeon Somi, Arin) to win the bid for the Expo that has never existed before, struggles to gain support for the 2030 Busan World Expo bid, and ultimately succeeds in securing the hosting rights.

Since the 19th, the city has been promoting nationwide by producing a TV-CF main commercial (Lee Jung-jae version) featuring this virtual universe story, broadcasting it on 10 channels including KBS, MBC, tvN, and 3 IPTV channels.

Additionally, comprehensive promotions will continue through outdoor media such as airports, trains, public transportation, theaters, and digital media including YouTube until the end of the year.

The showcase will present various programs using the latest ICT technology to allow visitors to experience the virtual universe that could not be conveyed through the TV-CF, both offline and via the metaverse.

Upon entering the showcase, visitors will be greeted by 3D holograms of actor Lee Jung-jae and X4 members. The holograms will inform visitors about the significance, benefits, and necessity of the 2030 Busan World Expo. Visitors can also directly experience the ‘X4 Entertainment’ agency implemented within the metaverse (Zepeto) at the showcase.

Visitors can watch various videos produced so far to promote the 2030 Busan World Expo bid, and through a large installed screen, they can show support and sign petitions for the bid.

Events will be held for showcase participants with various prizes offered, and a photo booth popular among the MZ generation will be operated, allowing participants to capture their life photos on printed paper expressing support and encouragement for the 2030 World Expo bid.

As a special event during the showcase period, a ‘signing event’ will be held where visitors can meet the X4 members from the virtual universe promoting the 2030 Busan World Expo in real life. Detailed schedules for the signing event can be found on the official 2030 Busan World Expo Instagram.

Park Hyung-jun, Mayor of Busan, said, “Through this X4 showcase, we expect that people in the metropolitan area will receive various information about the 2030 Busan World Expo and naturally come into contact with the Expo by meeting the X4 members from the virtual universe in reality.”

This content was produced with the assistance of AI translation services.