KT, 'Ydeom' Celebrates Surpassing 500,000 Subscribers with Promotion... Free Coupon Offer

[Asia Economy Reporter Lim Hye-seon] KT's brand exclusively for people in their 20s, Y (hereafter Y), is holding an event to celebrate surpassing 500,000 subscribers of 'Ydum'.

On the 5th, KT announced that it will run a promotion offering new and existing Ydum subscribers a 3-month free coupon for 'Millie's Library,' the largest domestic reading platform. Ydum is a free benefit program launched in February for KT 5G customers in their 20s. By subscribing to Ydum, users receive double the 'Smart Device Shared Data' that can be used for additional devices or tethering, and can also get a discount on one smart device line.

Millie's Library has 30% of its total members in their 20s. This is because it offers services tailored to the preferences of 20-somethings who enjoy reading through various content such as audiobooks and summary books rather than reading text.

The Ydum promotion period runs from the 7th to December 31st. New Ydum subscribers during this period will automatically receive the 3-month Millie's Library benefit. Existing Ydum subscribers can apply for the 3-month Millie's Library coupon through KT's 20s exclusive app, 'Y Box.'

Subscription to Ydum is automatically activated when subscribing to or changing to a KT 5G plan eligible for Ydum.

Meanwhile, KT analyzed that since launching Ydum benefits, the usage of smart devices by Ydum users has actually increased. The proportion of customers using both phones and smart devices simultaneously through Ydum's smart device line discount benefit increased by more than 10% compared to the same period last year, and Ydum customers' shared data usage rose by more than 20% compared to existing customers.

This content was produced with the assistance of AI translation services.