StradVision "Our Software to Be Installed in 10% of New Cars Worldwide Within 5 Years"

"Expanding Technology Portfolio Marked by Rebranding"
SVNet Installed in 560,000+ Vehicles Globally
107.6 Billion KRW Investment... Participation from Domestic and International Automotive Companies

[Asia Economy Reporter Kim Bo-kyung] StradVision, a startup developing autonomous driving software, unveiled a new logo and corporate identity on the 4th to accelerate its global business expansion in celebration of its 8th anniversary.

On the same day, StradVision held a media day at its headquarters in Seocho-dong, Seoul, stating, "With this rebranding as a turning point, we will strengthen our vision artificial intelligence (Vision AI) technology applicable from autonomous driving levels 0 to 5, while expanding our technology portfolio."

StradVision developed ‘SVNet,’ an AI technology-based object recognition software that supports advanced driver-assistance systems (ADAS) functions. Since its first mass production in 2019, the company has supplied its software to 13 manufacturers worldwide and over 50 vehicle models.

At the media day, it was announced that as of June, approximately 560,000 vehicles worldwide have been produced equipped with SVNet. The company also set a goal to introduce its software in 10 million vehicles, representing 10% of the global annual new car production within the next five years, and 50% (about 56 million vehicles) within ten years.

The main lineup of SVNet is segmented into ▲ProDriver, which provides various object recognition functions while driving ▲ParkAgent, offering extensive parking assistance including valet parking ▲ImmersiView, which supports virtual reality functions by providing 3D spatial information ▲CompliKit, enabling clients to directly improve SVNet using their own data.

StradVision’s new logo embodies the meaning of "accurately recognizing everything around without gaps and interpreting the correct meaning to contribute to a better life."

In August, StradVision completed a Series C investment round worth 107.6 billion KRW. Strategic investors (SIs) include Aptiv, one of the top three companies in the autonomous driving sector based in the U.S., and ZF, a German automotive parts supplier. Additionally, Hyundai Motor Company, LG Electronics, and Japan’s Aisin Group have invested in StradVision.

As a secondary supplier to global automakers, StradVision has about 320 employees and engineers across South Korea, the U.S., Japan, Germany, and China.

Kim Jun-hwan, CEO of StradVision, stated, "We will expand our portfolio into related industries such as aviation, logistics, and mobility to leap forward as a leading global Vision AI software company."

This content was produced with the assistance of AI translation services.