Audi Opens Brand Exhibition Hall 'House of Progress'

Meet the Entire Lineup of Audi Electric Vehicles

[Asia Economy Reporter Kiho Sung] Audi Korea announced on the 4th that from the 8th to the 16th, it will hold a brand exhibition event at the ‘House of Progress’ located in Garosu-gil, Sinsa-dong, Gangnam-gu, sharing Audi’s vision and plans for the future of premium mobility.

The ‘House of Progress’ is Audi’s brand exhibition pavilion showcased at major global cities, including the IAA 2021 Munich International Motor Show. At the ‘House of Progress Seoul,’ Audi plans to exhibit the ‘Audi RS e-tron GT’ and ‘The New Audi Q4 e-tron,’ along with five Audi electric vehicles currently launched in Korea and Audi’s flagship sedan, the ‘Audi A8.’ Additionally, through this event, the ‘Audi Urbansphere Concept,’ the third and most recently unveiled model in the Audi Sphere concept car series, will be revealed in Korea for the first time.

The ‘Audi Urbansphere Concept,’ unveiled for the first time in Korea through this event, is a large luxury-class concept car developed based on Level 4 autonomous driving technology. It is the third concept car following the ‘Audi Skysphere Concept’ and the ‘Audi Grand Sphere Concept,’ representing Audi’s vision for future premium mobility.

The ‘Audi Urbansphere Concept’ goes beyond the traditional idea of a vehicle as merely a means to spend time traveling from a starting point to a destination. With an interior incorporating advanced technology, it sets new standards for in-vehicle experiences and embodies the vision of future premium mobility through autonomy, electric vehicles, and ‘complete and meaningful connectivity’ via digitalization.

This event will introduce Audi brand’s four core values: sustainability, digitalization, design, and performance, and will offer various programs such as digital experiences, SNS events, and new car test drives to allow visitors to engage with these values.

During the event period, customers can see and test drive all vehicles in person. Audi docents will be stationed at the venue, and visitors who wish can apply to participate in the docent tour program.

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