"Improving Awareness of Developmental Disabilities" SKT Conducts 'Like You' Campaign Until the 31st

[Asia Economy Reporter Lim Hye-seon] SK Telecom announced on the 4th that it will carry out the 'Like You' campaign until the 31st. 'Like You' is an expression meaning 'you like me' and 'I like you,' conveying the meaning of breaking down the boundaries between disabled and non-disabled people, looking at each other without prejudice, liking each other, understanding each other, and being together.

SKT plans to hold events such as a web drama to improve awareness of people with developmental disabilities, a challenge event on social networking services (SNS) to raise social interest, and sports events with people with developmental disabilities.

First, SKT will sequentially release the web drama 'Understanding,' which depicts the difficulties of families with developmental disabilities and the creation of a society where all members coexist, and the 'Dream' episode featuring various sports-loving people with developmental disabilities, including professional player Lee Seung-min, the US Adaptive Open champion, who gain hope and a sense of achievement through sports, on the official SKT sports marketing YouTube channel 'Skrike.'

In addition, to urge social interest in developmental disabilities, SKT will conduct the 'Like You Challenge,' which anyone can easily participate in through SNS. SKT plans to provide various prizes, including the 2nd generation AirPods Pro, through a lottery among participants in the challenge.

SKT will hold the 'SK Telecom Adaptive Open 2022,' a golf competition where professional players including Kim Han-byeol, Lee Seung-min, Ham Jeong-woo, Kwon Seong-yeol, and former professional baseball player Yoon Seok-min form teams with people with developmental disabilities, on the 18th at North Farm CC located in Paju.

SKT plans to continue holding this tournament in the future to lead the improvement of awareness of developmental disabilities through sports and further contribute to enhancing the competitiveness of domestic disabled sports in international competitions such as the Paralympics.

This content was produced with the assistance of AI translation services.