SKB Hosts 'Our Neighborhood ESG Stories' Contest Reflecting Local Community Voices

Our Neighborhood ESG Story Contest Poster. Photo by SK Broadband

[Asia Economy Reporter Oh Su-yeon] SK Broadband announced on the 29th that it will host the ‘5th Media Creation Contest ’ citizen video content contest.

The Media Creation Contest is a major project of the Media Creation Support Center, jointly operated by SK Broadband, the Korea Communications Agency, and the National Media Center Council. It is a citizen media festival open to anyone, held twice a year, continuously expanding environmental, social, and governance (ESG) values within local communities. So far, through four editions of the Media Creation Contest, about 672 pieces of content created by citizens have been showcased. Thirty-four works were broadcast on B tv regional channels, and currently, 12 supported productions are in progress.

This time, under the theme ‘ESG Stories in Daily Life,’ works are being solicited in three categories: educational/entertainment, short films/documentaries, and short-form content. The contest has expanded to include video content such as infotainment, variety shows, short dramas, documentaries around 15 minutes long, as well as short-form content within 60 seconds. The company stated that short-form content, preferred by the MZ generation (Millennials and Generation Z), can be easily produced on mobile phones and tablets, so it is expected to gather more diverse and creative content.

In the educational/entertainment and short film/documentary categories, grand prize, excellence award, and merit awards will be selected, and including the popular award in the short-form category, a total of 17 works will be chosen. Applications are accepted until November 3, and detailed information can be found on the National Media Center Council website.

The winning works will be scheduled and broadcast on B tv regional channels and video-on-demand (VOD). At the end of the year, an awards ceremony and screening event will be held for the 2022 Media Creation Contest winners (4th and 5th editions).

Meanwhile, in the 4th Media Creation Contest production support competition held last July, various formats such as quiz shows, interviews, and campaigns were submitted. Planning proposals covered a wide range of topics from trending issues like veganism, zero waste, and plogging to urban regeneration, children’s right to play, factory farming, mobility rights, housing welfare, and included perspectives from diverse groups such as the elderly, youth, children, and migrants, attracting attention.

This content was produced with the assistance of AI translation services.