Buy a Phone from SKT and Go to BTS Concert... '0' Brand Expansion Promotion

Promotional poster for the BTS concert invitation event with SKT. Photo by SKT

[Asia Economy Reporter Oh Su-yeon] SK Telecom announced on the 29th that it will hold a BTS 'Yet To Come in BUSAN' concert invitation event, offering tickets to the BTS concert held as part of the Busan World Expo (EXPO) bid celebration through a lottery.

The BTS concert, held to support the bid for the 2030 Busan Expo, will take place on October 15th at 6 PM at the Busan Asiad Main Stadium.

SKT explained that this concert invitation event was planned as the first promotion to expand the '0' brand. SKT is expanding the existing 1324 culture brand ‘0’, which mainly targets student customers, into a practical brand for the 1334 demographic, encompassing both students and young adults, and is preparing specialized benefits tailored to the new target audience.

From September 30th to October 11th, any customer who purchases a mobile phone from SKT can enter the BTS concert invitation event. SKT will select a total of 800 winners by lottery from the applicants and award each with one concert ticket exchange voucher and a ‘0’ brand souvenir that can be used immediately at the concert venue.

The list of winners will be available on the event application page on October 12th, and winners will be individually notified via mobile text messages.

Kim Ji-hyung, head of SKT’s Integrated Marketing Strategy, said, “We planned the BTS concert partnership promotion to gather national interest and support for the 2030 Busan World Expo bid,” adding, “We especially hope this event will serve as an opportunity to introduce the newly expanded ‘0’ brand and its specialized benefits to SKT ‘0’ customers who have a strong interest in culture.”

This content was produced with the assistance of AI translation services.