T'way Air Signs Sponsorship Agreement with HL Anyang Ice Hockey Team

Sponsorship for Growth and Development of Relatively Unpopular Sports

[Asia Economy Reporter Kiho Sung] T'way Air announced on the 29th that it has signed a sponsorship agreement with the HL Anyang Ice Hockey Team to support the team's spirit of challenge and sportsmanship as they aim to advance from the domestic stage to the global arena.

On the previous day, at the Anyang Ice Rink, T'way Air and the HL Anyang Ice Hockey Team signed an official partnership agreement to promote the development and growth of ice hockey, which includes airfare discounts, baggage transportation support, and joint promotional activities between the two parties.

Founded in 1994, the ‘HL Anyang’ ice hockey team changed its name to ‘Anyang Halla’ this year. It is the only team in Korea participating in the Asia League Ice Hockey and is a prestigious team with the most championships (6 times) in the Asia League. Currently, they are performing well, ranking 2nd in the 2022-23 regular season of the Asia League Ice Hockey.

T'way Air has agreed to provide discounted airfare and assistance with checked baggage for HL Anyang players traveling to participate in games held in Japan as part of the Asia League. Additionally, the airline plans to promote the relatively less popular sport of ice hockey and T'way Air’s newly launched routes by utilizing its facilities and social media channels.

Previously, since 2015, T'way Air has engaged in sports marketing activities to support sportsmanship and the spirit of challenge aligned with its corporate values, including sponsorship of a hot air balloon team and professional golf players.

A T'way Air representative stated, “We aim to raise interest in the sport of ice hockey and support HL Anyang as they expand onto the global stage. We will continue various collaborative activities that can create synergistic effects together.”

This content was produced with the assistance of AI translation services.