Shinsegae Simon Premium Outlets to Host 'Halloween Character Universe'

From the 30th to October 30th
Simultaneous events in Yeoju, Paju, Busan, and Siheung
Collaboration with popular characters including The Qoo, Belif, and Top 10 National Character Representatives
Halloween theme park created as a "photo spot destination"

Shinsegae Simon Yeoju Premium Outlets 'Halloween Character Universe' scene (Photo by Shinsegae Simon).

[Asia Economy Reporter Kim Yuri] Shinsegae Simon Premium Outlets will transform into a Halloween character theme park throughout October.

Shinsegae Simon Premium Outlets announced on the 29th that from the 30th of this month to the 30th of next month, they will collaborate with popular characters to hold the 'Halloween Character Universe.'

The Halloween Character Universe is a seasonal event themed around Halloween and characters, designed for all age groups?from the MZ generation (Millennials + Generation Z) to families?to enjoy together as outdoor activity demand increases in October. Collaborations with popular characters such as Choco Cider Deoku, Belif Billy, Jelly Crew's National Character Representatives TOP10 have created large-scale sculptures and photo zones. The atmosphere will emulate that of a theme park during the Halloween season.

The Yeoju Premium Outlet will transform into a Halloween festival venue with exotic scenery that the whole family can enjoy. The space is designed with the concept of an American pumpkin farm, and the Deoku character is also introduced in collaboration with the content creation studio Choco Cider. A 6-meter-tall large Ghost Deoku sculpture will be installed around the East Central Plaza.

At Paju Premium Outlet, LG Household & Health Care's cosmetic brand Belif will present 'Belif Universe in Halloween.' Key locations and characters from the fairy world of Otherworld, featured in the Belif Universe, will be realized both in the online virtual space Zepeto and the offline space of Paju Premium Outlet. Four themed booths, including the Belif Herb Shop and BIBIDI Park, will be available for direct experience, and a 5-meter-large photo zone featuring 12 Belif characters will be set up in the central plaza.

At Siheung Premium Outlet, the 'TOP10 Character Halloween Party' will be held, where visitors can meet all the characters selected in the National Character Representative selection contest jointly held with Jelly Crew last August. Busan Premium Outlet will be reborn as an immersive Halloween festival space with the character Deoku.

Online and offline linked events will also be held. At all locations, visitors on weekends and holidays during the event period will receive two types of Halloween and character balloons. Customers who receive invitations through the Shinsegae Outlet application (app) can participate in the 'Trick or Treat' event. The official SNS channels will hold a Halloween photo zone certification shot prize event, giving away prizes such as Apple Watches and tickets to the Broadway musical 42nd Street to over 600 people through a draw.

This content was produced with the assistance of AI translation services.