The North Face Ranks First in National Customer Satisfaction Index (NCSI) for 9 Consecutive Years

On the morning of the 27th, at the Lotte Hotel in Sogong-dong, Vice President Chae Gyu-tae of Youngone Outdoor (right) is taking a commemorative photo after receiving the certification plaque at the '2022 National Customer Satisfaction Index (NCSI) No.1 Company Certification Ceremony.'

[Asia Economy Reporter Eunmo Koo] Youngone Outdoor, which operates the outdoor brand The North Face, was selected as the No. 1 brand in the outdoor clothing category for the 9th consecutive year in the 2022 National Customer Satisfaction Index (NCSI) survey.

The North Face announced on the 27th that it maintained its top position by scoring evenly across all categories including consumer expectation levels, perceived quality, perceived value, loyalty, and retention rate in the National Customer Satisfaction evaluation released by the Korea Productivity Center. It has held the No. 1 spot for 9 consecutive years since the outdoor clothing category was newly established in 2014.

The North Face is presenting differentiated products that add eco-friendly value through its eco-technology innovation called ‘K-Ecotech.’ Along with this, it is carrying out eco-friendly initiatives across planning, production, packaging, and marketing areas. This season, it newly developed an eco-friendly artificial filling material called ‘ECOLOFT,’ following ‘Eco V-Motion’ and ‘Eco T-Ball.’

By releasing various styles of eco-friendly products such as cardigans and bombers, which are highly useful in autumn, it is satisfying the needs of consumers who value conscious consumption. It applies eco-friendly recycled materials to various products including the ‘Eco Fleece Collection,’ which won the ‘Korea Green Product of the Year,’ and popular items like the short padding ‘Nupsi Jacket.’

In addition, The North Face is making various efforts to promote consumers’ healthy lives and expand the domestic outdoor and sports market. Starting with the ‘2014 Incheon Asian Games,’ it has acted as the official sponsor of the Korean national team at major global events such as the ‘2016 Rio Summer Olympics,’ ‘2018 Pyeongchang Winter Olympics,’ and the ‘2018 Jakarta-Palembang Asian Games.’ In 2005, it became the first in the industry to establish the ‘TNF Athlete Team,’ supporting many athletes including sport climbing national representatives Seo Chaehyun and Cheon Jongwon, and female explorer Kim Youngmi, who became the youngest Korean to summit the highest peaks on all seven continents.

A Youngone Outdoor official said, “We will continue to make our best efforts to maintain consumers’ love and trust through continuous technological innovation and service improvement.”

This content was produced with the assistance of AI translation services.