Volvo Cars Korea Hosts 'Check-in Plus' Event at Nationwide Showrooms

For 7 Dealers and 9 Representative Showrooms Nationwide

[Asia Economy Reporter Kiho Sung] Volvo Cars Korea announced on the 26th that it will hold the ‘Volvo Check-in Plus’ event at nine representative showrooms nationwide from next month 6th to December 4th.

This event is designed for potential customers of flagship models such as the S90 and XC90 to experience the value of Swedish luxury presented by Volvo Cars. To this end, during the period, special stages along with performances and pop-up exhibitions will be prepared according to designated schedules at representative showrooms operated by seven dealers nationwide.

In particular, on a stage inspired by the Nefertiti Jazz Club located in Gothenburg, Sweden, musicians Jung Yeop, Jung In, and Yang Ji will appear on each performance schedule to showcase diverse jazz performances. In addition, there will be opportunities to listen to high-end lineup models from the British brand Bowers & Wilkins, and an exhibition zone for Volvo’s lifestyle collection products will also be operated. Furthermore, customers who complete an actual contract after participating in the event will receive a special gift of a ‘Volvo LP & Bluetooth Turntable.’

Im Mansik, Executive Vice President of Sales and Marketing at Volvo Cars Korea, said, “We prepared this event to promote Volvo’s philosophy and values, which aim to suggest a direction for a better life rather than simply a means of transportation,” and added, “We hope you experience the Swedish luxury culture that Volvo pursues through this opportunity.”

This content was produced with the assistance of AI translation services.