Tata Daewoo Commercial Vehicles Hosts 'Insaeng Truck' Online Photo Contest
Submission of Love and Wedding Photos with Stories Featuring Past Daewoo Vehicles Backgrounds
[Asia Economy Reporter Kiho Sung] Tata Daewoo Commercial Vehicle announced on the 26th that it will hold the ‘Life Truck Online Photo Contest’ to strengthen communication with customers in line with the ‘Life Truck’ slogan by collecting touching photos and stories from customers with their vehicles.
The ‘Life Truck Online Photo Contest’ can be entered until the 16th of next month through the official Tata Daewoo Commercial Vehicle website, official Instagram, and designated Tata Daewoo official service centers. The contest is open to any customer who owns a Tata Daewoo commercial vehicle, and submissions can include romantic or wedding photos featuring past Tata Daewoo (Daewoo) vehicles along with touching stories of the newlywed’s first journey.
After expert judging and SNS voting, nine final winners will be selected and announced on the official Tata Daewoo Commercial Vehicle Instagram channel on the 24th of next month. One first-place winner, three second-place winners, and five third-place winners will be chosen. The first-place winner will receive a reminder wedding package, a 5-star hotel gift certificate, and a special video produced in collaboration with the official Tata Daewoo YouTube channel. Second-place winners will receive department store gift certificates, and third-place winners will receive a diecast model precisely replicating the 15-ton ‘Maekssen’ truck specially produced by Tata Daewoo at a 1/32 scale. All winners will be offered a special discount promotion when purchasing a new Tata Daewoo commercial vehicle.
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Kim Bang-shin, President of Tata Daewoo Commercial Vehicle, said, “Our goal is to reflect once again on the joys and sorrows of life embodied in the ‘Life Truck’ that all truck drivers carry with them,” adding, “We will listen carefully to the touching appearances and meaningful stories of customers who have been with Tata Daewoo Commercial Vehicle and strive to get closer through communication.”
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