Operating Over 40 Padding Popup Stores Planned

Employees are introducing Novis products at Hyundai Department Store Mokdong branch.

Employees are introducing Novis products at Hyundai Department Store Mokdong branch.

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[Asia Economy Reporter Lim Chun-han] Hyundai Department Store announced on the 22nd that it will open premium padding pop-up stores at major locations to capture customer demand for premium padding.


Hyundai Department Store will showcase premium padding brands Moose Knuckles and Nobis on the 6th floor of the Trade Center branch, and operate a Nobis pop-up store on the 2nd floor of the Mokdong branch. These stores will operate throughout the winter season, with sales products and brand-specific promotions gradually expanding.


Hyundai Department Store plans to increase the number of premium padding pop-up stores by about 20% compared to last year (around 30 stores). Approximately 40 premium padding pop-up stores will be operated across 10 department stores nationwide and 13 Hyundai Premium Outlets.



A Hyundai Department Store official said, "With the lifting of social distancing measures, outings are expected to increase, leading to higher demand for premium outerwear," adding, "We plan to carry out various promotions such as brand-specific discounts sequentially."


This content was produced with the assistance of AI translation services.

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