Shinsegae Duty Free, Donation for 'K-Fashion Dream Tree Support' on Youth Day

Choi Woon-jung, Head of the Seoul Region 2 Headquarters of the Green Children’s Foundation (left), and Moon Hyun-kyu, General Manager of Shinsegae Duty Free Main Store, are taking a commemorative photo after the donation ceremony.

[Asia Economy Reporter Lim Chun-han] Shinsegae Duty Free announced on the 22nd that it held a donation ceremony for the ‘K-Fashion Dream Tree Support’ in collaboration with the Green Umbrella Children’s Foundation in celebration of Youth Day.

To mark the 6th anniversary of the Shinsegae Duty Free main store, a special donation program for K-Fashion dream talents called the ‘Dream Factory, 20 Years Together Talent Development Support Campaign’ was launched. From May 18, the anniversary of the store opening, to July 31, 0.5% of the purchase amount made by domestic customers at Shinsegae Duty Free was automatically allocated to the campaign fund.

This fund will be used to support the development of talents and abilities of youth from low-income families who are interested in careers in fashion and clothing, helping them achieve independence. Starting in October, after a selection process and mentor appointment, learning activities such as exploring Shinsegae Duty Free business sites, self-development, and acquiring certifications will begin in earnest from November. The program plans to continue various support activities for youth who have been interested in the fashion field but were unable to receive support due to difficult circumstances, focusing on self-development and certification acquisition.

A Shinsegae Duty Free official stated, “We expect this to be a rewarding program that helps young people in difficult environments grow together with our customers and thrive on a broader stage.”

This content was produced with the assistance of AI translation services.