Hyundai Motor Company Releases '2022 World Cup Campaign Song' with BTS

Premiere Tomorrow at 6 PM with Music Video

[Asia Economy Reporter Kiho Sung] Hyundai Motor Company and BTS will release the campaign song for the "Goal of the Century."

On the 22nd, Hyundai announced that on the 23rd at 6 p.m., the official campaign song for the Goal of the Century will be released on domestic and international music streaming platforms such as Melon and Spotify, and the music video will be unveiled on Hyundai Motor's global YouTube channel, "Hyundai Worldwide." Prior to the music video release, a one-minute preview video was showcased on the same YouTube channel.

The Goal of the Century is a campaign Hyundai Motor has been running since April in celebration of the 2022 FIFA World Cup. Through this campaign, Hyundai plans to lead efforts to achieve carbon neutrality at the 2022 World Cup and create a sustainable world together with people around the globe united by soccer. BTS serves as Hyundai Motor’s global brand ambassador and is a member of "Team Century," launched by Hyundai to promote this campaign widely.

Hyundai Motor and BTS planned this campaign song to spread the message of "Our solidarity for a sustainable world," the theme of the Goal of the Century campaign, through the power of music and to create synergy through solidarity.

The music video contains messages encouraging the creation of a sustainable future together. In particular, scenes where people of all countries, races, and generations sing together in unison at a soccer stadium symbolize the global unity formed through the World Cup, not only for soccer goals but also for the century’s goal (Goal) that we all must achieve. Additionally, the video features the dancing quadruped robot Spot, future urban air mobility (AAM) soaring into the city sky, and models like the Ioniq 5 and Ioniq 6, presenting Hyundai’s vision for future mobility.

Furthermore, starting October 1, Hyundai will launch the TikTok challenge "Team Century 12" on its official TikTok account so that soccer fans worldwide can resonate with and enjoy the spirit of the Goal of the Century campaign.

A Hyundai Motor official stated, "BTS, as the world’s most influential artists, play the role of messengers leading our society in a positive direction through the power of music," adding, "We hope that through various activities with BTS, including the campaign song production and TikTok challenge, people worldwide will joyfully unite and support each other toward the shared goal of sustainability."

This content was produced with the assistance of AI translation services.