Opening of 'Seongdong Knowledge University' with Sampro TV

[Seoul District News] Seongdong-gu Public-Private Partnership Seongdong-style Lifelong Education ‘Seongdong Knowledge University to Empower Life’ Operating from October 1 & Economic Expert SamproTV Wisdom College Linked Lectures by Professors Kim Kyung-il, Moon Eun-ae, and In Nam-sik ... Yongsan-gu Hosting '2022 Book Festival' at Hyochang Park Fountain Area on 24th from 10 AM to 4 PM ... Gangseo-gu Training Short-form Content Experts Captivating MZ Generation ... Gangdong-gu Installing Speed Cameras at 8 School Zones, Adding 3 More in Second Half

[Asia Economy Reporter Park Jong-il] The ‘Seongdong Knowledge University (hereinafter Seongdong Knowledge University),’ a platform for in-depth learning of knowledge and information through a minimum of five consecutive lectures rather than one-time sessions, is attracting attention ahead of its opening.

Seongdong-gu (Mayor Jung Won-oh) announced that about 10 courses in the fields of humanities, economy, and culture will be sequentially launched in October and November.

Through ‘Seongdong Knowledge University,’ Seongdong-gu aims to strengthen future responsiveness to prepare for the rapidly changing society while expanding participation by introducing new thematic programs. It also plans to focus on improving accessibility in a non-face-to-face learning environment centered on the COVID-19 era. The district plans to open mid-term educational courses through a public-private partnership to provide verified high-quality education and open a new chapter in lifelong education.

The first partner of ‘Seongdong Knowledge University’ is Sampro TV (co-CEOs Kim Dong-hwan, Lee Jin-woo, Jung Young-jin), with a signing ceremony held on the 20th. Famous as an economic YouTube channel, Sampro TV launched Wisdom College (9 fields of courses, totaling 144 hours) in 2022, offering a comprehensive educational program covering humanities beyond economics.

Seongdong-gu will jointly promote three programs linked with Sampro TV’s Wisdom College targeting 1,000 residents to enhance individuals’ information power, judgment, and execution capabilities.

The lecturers selected are: ▲Wisdom of the Mind ‘How to Build Resilience in an Era of Increasing Uncertainty’ by Professor Kim Kyung-il of Ajou University ▲Wisdom of Creativity ‘Awakening Inner Creativity in an Era of Rapid Replacement’ by writer Moon Eun-ae ▲Wisdom of Viewing the World ‘The Middle East, a Geopolitical Hotspot: Lessons Learned and Korea’s Direction’ by Professor In Nam-sik of the Korea National Diplomatic Academy.

According to a district official, the partners and courses were selected by collecting residents’ opinions received routinely through text complaints and other channels from Mayor Jung Won-oh of Seongdong-gu.

Online applications for the courses are accepted on a first-come, first-served basis on the Seongdong-gu Office website until September 30, and the courses will run from October 1 to December 31. Among them, the face-to-face special lecture ‘Wisdom of the Mind’ by Professor Kim Kyung-il will be held on October 8, and ‘Wisdom of Creativity’ by writer Moon Eun-ae on October 30, both as public lectures in the large auditorium on the 3rd floor of Seongdong-gu Office, with separate first-come, first-served registration for Seongdong residents. For detailed inquiries, contact the Education Support Division of Seongdong-gu Office.

Lee Jin-woo, co-CEO of Sampro TV, said, “Various fields of knowledge that were once classified as liberal arts have now become essential information for social life. We are pleased to see the first fruit of discussions with local governments to provide the carefully crafted Wisdom College tailored to more people through Seongdong-gu.”

Since 2017, Seongdong-gu has continued distinctive advanced education programs such as Heojun Herbal School, Wine School, Coffee School, and Traditional Liquor School. Additionally, about 15 courses quarterly, 230 cultural and artistic programs, and 85 practical and lifestyle lifelong education programs are being promoted throughout Seongdong-gu. Various lifelong education programs of Seongdong-gu Office can be checked on the Seongdong Lifelong Learning Center website.

Mayor Jung Won-oh of Seongdong-gu said, “The importance of lifelong education to respond to social changes due to the rapid development of the 4th Industrial Revolution and IT is increasing. We will strive to strengthen residents’ capabilities by promoting lifelong education on various themes, including Seongdong Knowledge University, so that residents can envision a better life by attending high-quality courses they desire.”

Yongsan-gu (Mayor Park Hee-young) will hold the ‘2022 Book Festival’ on the 24th from 10 a.m. to 4 p.m. around the fountain area of Hyochang Park.

The festival, themed ‘Library Met in the Forest,’ reflecting the characteristics of Hyochang Park, offers a place where residents can participate and enjoy. The purpose is to help residents find small daily happiness through ‘books’ amid the prolonged COVID-19 pandemic.

Eleven institutions, including public libraries, children’s English libraries, and small libraries in the district, will participate.

The 11 institutions are Yongsan Dream Tree Library, Cheongpa Library, Byeolbat Small Library, Yongam Children’s English Library, Cheongpa Children’s English Library, Purumir Small Library, Namsan Library, Yongsan Library, Seongsim Girls’ High School Library, Yongsan Seodang, and Dream Tree Study Room.

Thirteen booths will be set up in front of the fountain, offering institution-specific experiential programs such as book exchange, mug making, face painting, writing family mottos, eco-bag making, and board games.

The opening ceremony will begin with a pre-performance on the main stage at 10 a.m., followed by the declaration of opening, national anthem, introduction of guests, and commendation of reading promotion contributors.

Two sessions of author meetings are scheduled at 11 a.m. and 2 p.m. At 11 a.m., author Kang Won-guk, who wrote ‘I Write as I Speak,’ will give a lecture on ‘Speaking Writing.’ At 2 p.m., author Park Hyun-sook, who wrote the ‘Suspicious Series,’ will give a lecture targeting elementary students and parents.

At 1 p.m., there will be an experiential bubble performance for children, and at 3 p.m., a musical reading performance by Je Gal-in-cheol will be held.

From 3:30 p.m., the ‘Suspicious Golden Bell’ related to the meeting with author Park Hyun-sook will take place. Thirty upper-grade elementary students who applied in advance will participate and solve questions extracted from the lecture content and designated books.

Participants in the stamp tour can also receive gifts. They visit various spots in Hyochang Park such as the Forest Library, the Tomb of the Three Martyrs, and the Tomb of Independence Movement Figures, collect stamps after experiencing booths, and gather stamps from seven or more locations.

Since 2015, the district has established a Reading Promotion Team and has been promoting various projects such as expanding public small libraries, book-sharing campaigns, and ‘One Library One Book’ to broaden the base of readers.

Park Hee-young, Mayor of Yongsan-gu, said, “We have prepared a festival to communicate and harmonize with residents through books on this autumn day, the season of reading. As it is a festival that all ages from children to seniors can enjoy, we ask for much interest and participation.”

Gangseo-gu, Seoul (Mayor Kim Tae-woo) will teach how to produce short-form content and utilize it for marketing.

The district announced that it will recruit 30 students on a first-come, first-served basis until October 10 for the ‘New Media Creator’ course, a marketing expert using new media platforms.

Short-form content, which communicates simply and spontaneously through short videos such as YouTube Shorts, TikTok, and Instagram Reels, has recently gained great popularity mainly among teenagers and the MZ generation.

Accordingly, the district plans to nurture short-form content marketing experts by providing various theoretical education and practical courses, including understanding short-form content, production and editing practice, marketing plan writing methods, marketing utilization through personal branding, and copyright protection.

Last year, the district conducted one-person media video editing practice education related to short-form content. Reflecting the large number of applicants exceeding the initial capacity and high satisfaction of students, this year’s course program will be expanded.

Professor Yoo Hoon-sik of Seoul Media Graduate University, a specialized university in advanced media fields, video education YouTuber Joo In, and copyright education expert Han Kwang-soo will deliver expert knowledge in an easy-to-understand manner.

Classes will be held twice a week for 4 hours each session from October 17 to November 10 online, allowing students to participate via smartphone or PC.

The tuition fee is 10,000 KRW, and anyone residing in Gangseo-gu can apply by accessing the QR code or filling out the online survey form.

More detailed information on how to apply can be found on the ‘Gangseo Lifelong Learning Center website (homepage) - Lifelong Learning Information - Notices.’

The education is expected to be very helpful not only for short-form content production but also for residents who want to use it for education or business marketing.

A district official said, “We have prepared high-quality lectures related to short-form content, which is very popular mainly among young generations, so we ask for much interest and participation. We will also strive to develop educational content needed by residents and create a lifelong learning environment.” For more details, contact the Education Support Division of Gangseo-gu Office.

Gangdong-gu (Mayor Lee Soo-hee) announced on the 21st that it installed eight speed enforcement cameras within school zones of seven schools, including Gangdong Elementary School, to provide a safe walking environment for children.

The newly installed speed enforcement cameras reflect the expansion of school zones in the area. The district first selected candidate sites requiring speed cameras, then finalized eight locations through consultations on locations and on-site investigations with Seoul City, Gangdong Police Station, and Seoul Metropolitan Police Agency.

The target sites include eight locations across seven schools, including Gangdong Elementary School. The operation of the speed enforcement cameras will begin in the first half of 2023 after completing necessary procedures such as electricity, communication, and inspection by the Road Traffic Authority.

Previously, starting with the installation of 27 speed enforcement cameras in school zones in 2020, the district has completed installing a total of 55 speed enforcement cameras in school zones to date. In the second half of the year, additional speed enforcement cameras will be installed in three school zones and one elderly protection zone.

Yoon Hee-eun, head of the Traffic Administration Division, said, “We will continue to make multifaceted efforts to create a safe environment where vulnerable road users such as children can walk with peace of mind.”

This content was produced with the assistance of AI translation services.