SBA "5 Excellent Games Including Joseon Zombie War Secure Global Market Through Marketing Support"
Support for Domestic Games' Global Expansion through the '2022 Game Content Marketing Support Project'
[Asia Economy Reporter Lim Cheol-young] The Seoul Business Agency (SBA) announced on the 21st that it is supporting the global expansion of excellent domestic game companies through the '2022 Game Content Marketing Support Project.'
The agency supports domestic game companies with competitive content to effectively secure users and enter the global market. The project began accepting applications in April this year and selected 10 companies in June. The selected 10 companies receive a total of 300 million KRW in marketing funds, along with seminars on global expansion strategies and know-how, one-on-one expert consulting support, promotional video production and exposure support, and follow-up support from internal and external partner companies. Among these companies, five games with outstanding domestic and international marketing results will be finally selected to receive additional marketing funds.
The five finally selected games are 'Joseon Zombie War' by Gameberry Studio, 'Animal Match Match' by ENP Games, 'Sindorim with Naver Webtoon' by Super Awesome, 'Dog Cafe Tycoon' by Nadic Games, and 'Bride of the Full Moon' by Lumiere Entertainment. These games have attracted interest from users worldwide, including in the United States, France, Germany, Australia, and Taiwan, as well as domestically.
This project is supported by Smilegate Megaport, Microsoft, Naver Cloud, Now.gg, and Xsolla Korea, who provide know-how on global marketing through consulting and seminars, and support servers and development solutions to facilitate global expansion. Smilegate Megaport, a game publishing and investment specialist company, provides selected companies with know-how and strategic consulting for global expansion and marketing, and cooperation plans can be discussed after company demand and internal review procedures.
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Kim Hyun-woo, CEO of the Seoul Business Agency, said, "Global expansion is essential for the success of domestic game companies, but small and medium-sized game companies face difficulties in boldly challenging the market due to a lack of specialized personnel with a high understanding of various marketing platforms and financial issues, despite the existence of various marketing platforms." He added, "We will do our best to help excellent domestic game companies settle on the global stage through various forms of projects such as marketing fund support, one-on-one consulting, and business consultation meetings."
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