Launch of the 3rd Advisory Committee for Consumer Rights Enhancement at KB Kookmin Bank

Composed of 6 Internal and External Experts

At the inauguration ceremony of the 3rd "Consumer Rights Enhancement Advisory Committee" held on the 20th at the KB Kookmin Bank Yeouido New Building in Yeongdeungpo-gu, Seoul, (from left) Lee Seung-jong, Head of Consumer Protection Division at KB Kookmin Bank; Cha Kyung-jin, Professor of Business Administration at Hanyang University College of Business; Kwon Dae-woo, Professor at Hanyang University Law School; Lee Jae-geun, President of KB Kookmin Bank; Jeon Kyung-geun, Professor at Ajou University Law School; Lee Seung-wook, Professor at Ewha Womans University Law School; and Yoon Min-seop, Director of the Financial Consumer Research Center at the Korea Financial Consumer Protection Foundation, are posing for a commemorative photo. (Photo by KB Kookmin Bank)

[Asia Economy Reporter Minwoo Lee] KB Kookmin Bank has launched an organization composed of internal and external experts to protect financial consumers.

KB Kookmin Bank announced on the 20th that it has launched the 3rd Consumer Rights Enhancement Advisory Committee.

This organization was first established within the bank in 2020 and plays a role in reviewing and improving various policies and new products and services from the perspective of financial consumer protection.

The advisory committee appointed a total of five external experts from various fields, including consumer policy experts, legal professionals, and customer experience data specialists. Over the next year, it plans to review measures to improve consumer protection systems and processes, strengthen support for financially vulnerable groups, and enhance consumer protection and rights through customer experience data analysis.

Lee Jae-geun, President of KB Kookmin Bank, said, "We have formed the advisory committee by bringing together top experts in the field of financial consumer protection," adding, "The advisory committee will play a significant role in strengthening the rights of financial consumers through proactive responses based on customer needs."

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