Emart24 Launches 3-Item Side Dish Set... Targeting Home Meal Customers

Side Dish Convenience Food Sales Increase by 38%

Nokitchen 3-Item Set sold at Emart24.

[Asia Economy Reporter Lim Chunhan] Emart24 announced on the 20th that starting from the 21st, it will sell the ‘No Kitchen 3-Side Dish Set,’ which includes 3 side dishes per set.

The newly introduced products are three types: Chicken Thai Curry Rice with 3 side dishes, Maragochu Japchae Stir-fried Rice with 3 side dishes, and Budae Kimchi Stir-fried Rice with 3 side dishes, priced at 4,900 won each. To celebrate the launch of the No Kitchen 3-Side Dish Set, customers who purchase the products by the 30th will receive a free small Hetbahn rice bowl.

According to Emart24, from June 1 to September 18 this year, sales of side dish convenience meals increased by 28% compared to the same period last year. By commercial district, new residential areas accounted for 36%, general residential areas 32%, and office districts 19%, in that order. By time of day, sales between 6 PM and 9 PM last month accounted for 26.8%, the highest proportion of the day. This is analyzed as consumers preferring home-cooked meals over dining out due to high prices, leading them to purchase side dish convenience meals at convenience stores near their homes during after-work hours.

An Emart24 official said, “Due to high prices, the trend of home meal users preferring convenience store ready meals over dining out is increasing recently,” and added, “We will continue to introduce differentiated ready meals to become a curated gourmet shop, and do our best to enhance customer satisfaction and increase franchise store sales.”

This content was produced with the assistance of AI translation services.