Jaguar Land Rover Korea Unveils Domestic Pricing for All-New Range Rover Sport

Starting from 150.67 million KRW

[Asia Economy Reporter Kiho Sung] Jaguar Land Rover Korea announced on the 19th that it has revealed the price of the all-new Range Rover Sport, a luxury sports utility vehicle (SUV) that combines Land Rover’s modern design with the highest level of dynamic sensibility and functionality ever, and will begin full-scale sales.

Since its launch in 2005, the all-new Range Rover Sport, now in its third generation, is Land Rover’s flagship luxury sports SUV that combines elegant design reflecting the philosophy of modern luxury with explosive performance. Based on the new MLA-Flex platform, the all-new Range Rover Sport offers a high level of safety and control, and for the first time in the brand’s history, it features dynamic air suspension, adaptive off-road cruise control, and the latest Stormer handling pack to deliver powerful performance.

The all-new Range Rover Sport offers a powerful and efficient powertrain lineup through I6 Ingenium gasoline and diesel engines equipped with an advanced mild hybrid (MHEV) system. In 2024, a pure electric (BEV) model will be launched in accordance with Land Rover’s Reimagine strategy.

Jaguar Land Rover Korea is launching three trims of the all-new Range Rover Sport domestically, with the domestic launch prices including a 5-year service plan package set at 150.67 million KRW for the D300 Dynamic HSE and P360 Dynamic HSE, and 158.07 million KRW for the P360 Autobiography.

The all-new Range Rover Sport has undergone a bold evolution to complete a more dynamic and confident exterior design. Its clean surfaces without embellishment and short overhangs emphasize a dynamic stance, while highly refined design elements such as the instantly recognizable profile, stealth design front grille and headlights, and sharply raked windscreen at the front and rear create the overwhelming presence unique to the Range Rover Sport.

Boasting the slimmest design in Land Rover’s history, the digital LED headlights feature a striking signature daytime running light (DRL), and the elongated rear lights are the first in the brand to apply surface LED technology, providing clear and uniform illumination from any angle. Additionally, finishing techniques such as flush door handles, hidden waist finishers, and flush glazing, reflecting a minimalist design philosophy, not only enhance design completeness but also achieve an improved drag coefficient of 0.29Cd, a 15% improvement compared to previous models.

The interior design of the all-new Range Rover Sport harmonizes premium materials and advanced technology to maintain a refined yet dynamic atmosphere. The command driving position, boasting excellent functionality, is newly designed as a cockpit structure that feels like sitting in a cockpit, creating an environment focused on driving. Built on the flexible MLA-Flex architecture, the all-new Range Rover Sport offers a highly usable interior space with 31mm more legroom and 20mm longer knee space compared to the previous model. The second-row seats are designed 11mm higher than the first row, providing all passengers with a high sense of openness and excellent visibility.

Robin Colgan, CEO of Jaguar Land Rover Korea, said, “The all-new Range Rover Sport, which boasts Land Rover’s modern luxury and powerful performance simultaneously, is a model that delivers an unforgettable and fantastic driving performance. We hope you will take on new adventures with the powerful performance that only the all-new Range Rover Sport, the icon of luxury sports SUVs, can offer, along with various latest driving technologies equipped for the first time in Land Rover.”

This content was produced with the assistance of AI translation services.