CU, Doguri Series Sales Surpass 2 Million... "Targeting the MZ Generation"

Total Sales of Ready Meals Up 11.3%

A model is introducing the collaboration series products with Doguri at the convenience store CU.

[Asia Economy Reporter Lim Chunhan] CU announced on the 19th that the Doguri collaboration series, exclusively launched last month, has surpassed 2 million cumulative sales. This is the fastest sales pace among character collaboration products introduced this year, with a simple calculation showing over 60,000 units sold per day.

The Doguri collaboration series consists of products developed by CU in partnership with NCSoft, utilizing the Doguri character across three categories: convenience foods, home meal replacements (HMR), and beverages, totaling 15 items. Among the total sales, the category with the largest share is convenience foods, accounting for about 60%, which include Doguri character stickers.

CU’s Doguri collaboration products such as yubu chobap (tofu rice rolls), sandwiches, hot dogs, and rice bars have all ranked first in sales from the 1st to the 16th of this month. Overall sales of convenience meals also rose by 11.3% compared to the same period last month, just before the collaboration product launch.

CU and NCSoft held an event called ‘Making Office Workers’ True Feelings Memes’ by combining the Doguri character with speech bubbles for use as memes (image files) on social networking services (SNS). More than 170,000 people participated in the event, creating a variety of unique emoticons full of personality.

A BGF Retail official said, “The fun product names that match the cultural codes of the MZ generation (Millennials + Generation Z) have attracted attention, increasing interest in the Doguri character itself and creating a virtuous cycle of higher sales for related products. We will continue to partner with trendy content reflecting the latest trends to provide differentiated enjoyment during the shopping experience.”

This content was produced with the assistance of AI translation services.