The Largest Ice Storage Capacity in Korea... Great Design Too

Cheongho Nice's 'Direct Water Ice Purifier Ice Tree'.
Photo by Cheongho Nice

[Asia Economy Reporter Kwak Min-jae] Cheongho Nice's 'Direct Ice Water Purifier Icestry' is gaining popularity. It has established itself as a home appliance that sells well throughout all four seasons, accounting for more than 45% of the company's total water purifier sales.

Launched in June, the Direct Ice Water Purifier Icestry features the largest ice storage capacity in Korea (compared to similar specifications, 800g). It is also a 'Gajenterior (appliance + interior)' product that combines practicality, design, and emotion, and was selected as an excellent industrial design product in the '2022 Good Design (GD)' awards.

The Direct Ice Water Purifier Icestry applies a filter backwash technology to address the issue of residue remaining in the filter, which is a problem with direct water supply methods. When the sterilization function operates, sterilizing water flows in the reverse direction of the purified water flow into the filter interior, sterilizing and simultaneously cleaning and discharging even small fine foreign particles that may be inside the filter and waterway. The filter backwash operates automatically every 7 days. The 'UV Care System' also enhances ice hygiene.

The 'Direct Ice Water Purifier Icestry' has a slim size of 25.4 cm in width, about 10% smaller than the company's countertop ice water purifiers, making it highly space-efficient. Various user-centered convenience features are also notable. Users can set the cold water level (strong cold, weak cold, unused) according to their preference, and the hot water temperature can be selected in three stages (85℃, 75℃, 45℃).

This content was produced with the assistance of AI translation services.