"The Season of Hotteok Begins" GS25 Launches Mozza Ham Cheese Hotteok

MZ-Targeted Meal Replacement Cooking Type Launched for No-Spending Challenge
Reflecting Sales Changes of Non-Red Bean Steamed Buns, Continuous Expansion of New Products Planned

GS25, Mozza Ham Cheese Steamed Bun.

[Asia Economy Reporter Yuri Kim] GS25 has presented a cooking-style steamed bun that can replace a meal as this year's steamed bun trend.

GS25 announced on the 16th that it will be the fastest in the industry to launch the first steamed bun of the year, the Mozza Ham Cheese Steamed Bun, on the 21st. GS25 stated, "This year's steamed bun trend is focused on cooking styles that can substitute for meals, and we plan to introduce steamed buns filled with fresh and diverse ingredients."

This steamed bun, introduced in collaboration with Cookat, is the most faithful to the cooking style. It features a cheese mix containing mozzarella cheese added to ingredients such as sausage ham, pressed ham, and vegetables, enhancing a creamy texture. The soft texture of the steamed bun dough further amplifies the mild flavor.

GS25 said, "In the past, steamed buns were considered snacks, but going forward, steamed buns should be able to replace meals. Since the filling needs to be comparable to a dish, we have reflected this in the development of steamed buns."

GS25 noted that the sales composition ratio of red bean paste steamed buns to non-red bean paste steamed buns changed from 54% red bean paste and 46% non-red bean paste in 2016 to 31% red bean paste and 69% non-red bean paste in 2020, and last year it was 29% red bean paste and 71% non-red bean paste. Additionally, the trend among the MZ generation (Millennials + Generation Z) to enjoy a simple meal instead of rice and the gourmet preference for new tastes have highlighted the concept of cooking.

Following the Mozza Ham Cheese Steamed Bun launched in collaboration with Cookat, GS25 plans to introduce the Mac Dak Steamed Bun next month. The traditional steamed bun series centered on red bean paste is scheduled to be released around the end of September.

Choi Wonpil, MD of the GS25 Counter FF Team, said, "The Mozza Ham Cheese Steamed Bun, launching on the 21st, was inspired by Cookat's Mozza Ham Cheese Panini product. Reflecting the preferences of the MZ generation, the cooking-style steamed bun is individually packaged, making it convenient to enjoy at convenience stores or at home, and is expected to be popular."

This content was produced with the assistance of AI translation services.