Electroland Announces Winners of Character Contest... Grand Prize Goes to 'Kokkiri Illu'

Used for Marketing and Goods·Emoticon Production

In the character contest held by Electron Land, 'Kokkiri Illu' won the grand prize.

[Asia Economy Reporter Lim Chunhan] On the 15th, Electron Land announced that its character contest winner was "Kokkiri Illu," which took the grand prize.

The contest held online voting for six finalists selected through internal screening from the 29th of last month to the 12th of this month. The final results were determined by combining the online voting results and the evaluation by Electron Land employees.

Kokkiri Illu has a character story in which, after being struck by lightning, it gains the ability to communicate with home appliances. After joining Electron Land, it plays the role of a detective who appropriately connects various home appliances with the people who need them. The winner will receive a prize of 7 million won and a certificate, and the character will be used in future marketing on the Electron Land shopping mall, as well as produced as merchandise and emoticons.

The excellence awards went to "Atti" and "Monimon and Cloro," while the honorable mentions were awarded to "Sparky," "Kkami," and "Qui." Winners of the excellence and honorable mention awards will receive 2 million won and 500,000 won worth of Electron Land shopping mall points, respectively. Additionally, eight teams that narrowly missed the finals will be selected to receive prize money and certificates. Furthermore, the grand prize and excellence award winners will be given an opportunity to pass the first document screening when applying for a job at Electron Land.

An official from Electron Land said, "Kokkiri Illu received a high number of votes, and its story of appropriately connecting consumers with various home appliances aligns well with Electron Land's role, which is why it was selected as the grand prize winner. We plan to hold online events with Illu to provide various benefits to consumers in the future."

This content was produced with the assistance of AI translation services.