E-Land Launches 'AnyBody' 22FW New Favorite Bra... "Comfort Just for Me"

[Asia Economy Reporter Song Seung-yoon] E-Land Retail announced on the 14th that its lifestyle wear brand 'ANYBODY' has newly launched the Pyeonae Bra in various colors for the 2022 fall/winter season.

The Pyeonae Bra is ANYBODY's signature product, having recorded cumulative sales of 400,000 units. This season, trendy colors such as Coral, Grayish Blue, Charcoal, and Brown have been newly introduced. The Pyeonae Bra Basic Line for this season is divided into running type, hook type, and hook-type strap. Customers can choose and wear according to their daily lifestyle patterns. The existing Pyeonae Bra has been improved by using a soft molded material that is lightweight yet enhances volume, allowing for a beautiful silhouette.

E-Land ANYBODY plans to additionally launch an integrated line in the future along with the Basic Line. Compared to the Basic Line, it reflects the needs of younger customers and will be presented in casual and youthful colors such as Lavender, Yellow, and Blue.

An ANYBODY representative said, "This new Pyeonae Bra underwear was released incorporating customer feedback to allow mix-and-match, breaking away from the fixed idea that the top and bottom colors must be the same," adding, "ANYBODY will continue to improve products based on customer needs for bras and plans to offer products that all age groups can wear comfortably."

This content was produced with the assistance of AI translation services.