Cheongho Nice Establishes Joint Venture with Monolabs
Online and Offline Linked Healthcare Service
[Asia Economy Reporter Kim Cheol-hyun] Digital healthcare startup Monolabs and Cheongho Nice announced on the 13th that they have established a joint venture, 'High Planet,' to develop O2O (online-to-offline) healthcare services and a super app.
Cheongho Nice entered the healthcare business by participating as a strategic investor in Monolabs' Series B round last June. This joint venture was promoted to create synergy by combining Monolabs' digital healthcare service development capabilities and Cheongho Nice's nationwide offline sales infrastructure, leveraging each company's strengths.
The two companies plan to actively pursue new businesses that were difficult to enter independently through the development of a super app aimed at providing various O2O-based healthcare services. They also plan to actively promote this to the MZ generation (Millennials + Generation Z) and middle-aged and older adults, who are the main customers secured by Monolabs and Cheongho Nice, respectively.
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Kim Tae-wook, who oversaw digital infrastructure construction and transformation at Hanssem, was recruited as the CEO of the joint venture, and IT specialist developers have also joined to accelerate service development. CEO Kim Tae-wook said, "We must jointly respond to the increase in the elderly population due to rapid aging and the decrease in younger generations," adding, "We are planning services that combine the efficiency of digital technology with the human touch of offline to solve the pressing problems of an aging society."
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