GS Shop Online Mall Exclusively Sells Le Coq Golf New Products... "Targeting Young Golfers"
Golf Product Sales Increase by 20% This Year
GS Shop online mall exclusively presents the fall/winter (FW) new collection of the golf wear brand 'Le Coq Golf'.
View original image[Asia Economy Reporter Lim Chunhan] GS Shop online mall announced on the 13th that it will exclusively showcase the fall/winter (FW) new products of Descente Korea's contemporary golf wear brand ‘Le Coq Golf’.
The products being introduced this time include the Grand Slam pullover, sweater, and shining vest. In particular, the puzzle pattern sweater is casual golf wear that female golfers can use as everyday clothing, and it is expected to be especially popular as it can also be styled as a couple outfit.
GS Shop will give a Starbucks Americano gifticon to all customers who purchase these products. Additionally, 5% of the purchase amount will be accumulated for each product, and six people will be selected by lottery to receive prizes such as Le Coq Golf caddy bags, Munsingwear mini bags, and Descente Golf ball pouches.
The reason GS Shop is increasing collaborations with golf brands is to capture the growing number of young golfer customers. This year, GS Shop's golf product sales increased by 20% compared to the same period last year. Also, during the golf fair event held from the end of last month to early this month, 33% of new customers were in their 30s, the largest group.
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A GS Shop official said, “To target young golfers, we are also planning an online pop-up store for the golf wear brand V12 at the end of this month. We will continue to help brand companies achieve both branding and sales goals simultaneously, and strive to enable customers to quickly and conveniently purchase new products online and via mobile.”
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