Police Agency and Cheil Worldwide Conduct Silent 112 Reporting Campaign 'Ddokddok'

Introduction of a Reporting Method Allowing Victims to Report While with the Perpetrator
After Calling 112, Press Number Buttons 'Tok Tok' Following Police Instructions
Recognizes Difficult Situations to Speak, Supports Initial Measures Using 'Visible 112'

Cheil Worldwide and the National Police Agency launch the silent 112 emergency call campaign 'Ddok Ddok'.

[Asia Economy Reporter Yuri Kim] Even when it is difficult to communicate during a 112 emergency call, pressing the number buttons 'ttok-ttok' according to the police officer's guidance will enable the report to be received.

Cheil Worldwide announced on the 13th that it has partnered with the National Police Agency to launch the silent 112 reporting campaign 'Ttok-Ttok,' which allows people to request police assistance even in situations where verbal reporting is difficult, and will begin public promotion.

After the caller dials 112 and presses the number buttons 'ttok-ttok' following the police officer's instructions to indicate difficulty speaking, the police recognize it as a silent report and send a 'Visible 112' access link to the caller's mobile phone. When the caller clicks this link, the police can take initial action using functions such as live video transmission from the scene, location tracking, and confidential chat.

This campaign was planned based on the fact that victims of domestic violence, dating violence, and child abuse are often in the same space as the perpetrator, which restricts their ability to report to 112. According to National Police Agency statistics, reports of domestic violence decreased during the COVID-19 period, which experts analyze as being due to victims spending more time in the same space as perpetrators because of social distancing and restrictions on going out, making reporting difficult.

A Cheil Worldwide official said, "While considering ways for victims to overcome the hurdle of being with the perpetrator and to knock on the door of 112 reporting, we were inspired by the Morse code distress signal and planned the 'Ttok-Ttok' campaign."

The National Police Agency and Cheil Worldwide collected and reflected opinions from frontline police station situation room personnel to ensure that the 112 reporting campaign, which is directly linked to public safety, can be effectively applied in real situations. The campaign also integrates the National Police Agency's 'Visible 112' service to provide practical assistance to reporters after receiving the report.

The National Police Agency and Cheil Worldwide plan to actively promote the silent 112 reporting campaign 'Ttok-Ttok' so that citizens can smoothly report and receive police assistance in various emergency situations. To this end, they will conduct online viral marketing using campaign introduction videos, influencer collaboration content, and National Police Agency SNS content, as well as offline promotions such as distributing posters and police education for students.

A National Police Agency official said, "We expect the silent 112 reporting campaign 'Ttok-Ttok' to be a sustainable 112 reporting solution that enables citizens in crisis to courageously report and allows any police officer to quickly recognize and respond to the situation."

This content was produced with the assistance of AI translation services.