"Coffee Cheaper Than Bottled Water" CU Launches 650-Won Americano

CU's GET Coffee event poster.

[Asia Economy Reporter Jeon Jinyoung] BGF Retail, the operator of CU, announced on the 13th that it will hold a 1+1 event for its instant ground coffee product ‘GET Coffee’ to reduce the burden on consumers.

This is the first time CU has held a 1+1 event for GET Coffee since its launch in 2015. The event products are two sizes of Americano: M (1,300 KRW) and L (1,500 KRW).

With the event price applied, the price of one M-size Americano is 650 KRW. Considering that the average price of an Americano at coffee specialty stores is 5,000 to 6,000 KRW, this is up to about 88% cheaper.

If combined with the Pocket CU subscription coupon, you can purchase an L-size Americano worth 1,500 KRW for 530 KRW. In this case, the discount rate reaches as high as 65%. Pocket CU sells a GET Coffee subscription coupon that offers a 30% discount on the regular price 30 times a month for a subscription fee of 2,000 KRW.

The gifted product can be saved as a keeping coupon within the membership application (app) Pocket CU and can be used anytime and anywhere within 60 days at the user’s convenience, enhancing purchase convenience.

Meanwhile, in July, CU renewed all components of GET Coffee, from coffee machines to beans and brand concept, to create a quality gap in convenience store instant ground coffee. They are sequentially introducing the Italian La Cimbali fully automatic coffee machine, which holds the number one market share in the global commercial coffee machine market, to their stores. This machine is a high-end model costing over 10 million KRW and applies heat exchange coffee extraction technology, maintaining a consistently high quality of taste and aroma.

Jinyoungho, Head of Product Division at BGF Retail, said, “Since the renewal, GET Coffee, which has gained a reputation for specialty store-level quality, is experiencing explosive sales growth as it now also has price competitiveness through this event. We expect this event to reduce customers’ coffee price burden, and we will continue to introduce coffee-related events that provide practical benefits.”

This content was produced with the assistance of AI translation services.