CU Donates 1+1 Gift Sets Collected with Customers to Single-Parent Families

CU delivered donation gift sets to over 300 single-parent families in Seoul.

[Asia Economy Reporter Jeon Jinyoung] BGF Retail, the operator of CU, announced on the 12th that it will deliver donation gift sets prepared through the 'Value of Togetherness' campaign over the past month to about 300 single-parent families in Seoul.

The campaign allows customers to donate 1+1 products given as gifts when purchasing specific gift sets according to their will, and CU matches the same quantity through a matching grant method. Donation receipts are issued to donating customers.

CU conducted the campaign while selling Chuseok gift sets last year. This combined the convenience store's unique +1 event with a donation campaign, providing an opportunity to deliver warmth to underprivileged neighbors while purchasing holiday gifts.

BGF Retail delivers the gift sets prepared by adding the items donated by customers and the quantities donated by CU to the Seoul Single-Parent Family Center. This time, the prepared gift sets mainly consist of food and daily necessities such as fish, fruit, canned goods, and household items.

The gift sets will be delivered individually to each household in the name of the donating customers through the Seoul Single-Parent Family Center within this month.

Jinyoungho, Head of Product Division at BGF Retail, said, “This campaign donation is meaningful as a good influence that can help neighbors in need around us by joining forces with customers,” and added, “We will continue to plan various programs that can enhance ESG (Environment, Social, Governance) values together with customers in daily life.”

This content was produced with the assistance of AI translation services.