Increase in Chuseok Gatherings... Promotions Targeting Delivery Customers on Our App Pour In

Photo by Yonhap News

[Asia Economy Reporter Moon Hyewon] As the long-standing social distancing measures due to COVID-19 have been lifted, the foodservice industry is rolling out various promotions in anticipation of an increase in delivery orders with the rise in gatherings during the first major traditional holiday, Chuseok, since the restrictions were eased.

According to the industry on the 10th, School Food is running the ‘School Food Unlimited Payback!’ promotion until the 31st of next month, offering unlimited payback without any limits on the number of deliveries or payment amounts. This event targets customers who order through School Food’s own app, returning 5% of the order amount (excluding delivery fees and discount coupons) as points. It is available at all School Food stores listed on their app, and the automatically credited points can be used for 30 days from the date of accumulation.

Some brands are also offering discount events through delivery platforms. Jokbal Sanghoe, which boils domestic pork trotters fresh every morning, is offering a 5,000 KRW discount on all menu items including their signature Ppuring Jokbal, Makguksu set menus, Jokbal Bibimbap, and Eotang Kalguksu for takeout and delivery orders via the Yogiyo app throughout this month in celebration of Chuseok. The discount promotion can be used by selecting Jokbal Sanghoe’s menu on the Yogiyo delivery app and paying through ‘Yogiyo 1-second Payment’ or ‘Pay Here’ at the checkout.

Goobne has planned an event to write wishes on their website and receive discount coupons in celebration of Chuseok. The ‘Make a Wish on the Full Moon and Get a Discount’ event runs until the 11th, where everyone who enters their wish and contact information on the event page of Goobne’s official website will receive a 3,000 KRW discount coupon while supplies last. Among the participants, Goobne will hold a draw to give away prizes to a total of 150 people: 50 will receive the Gochu Basasak Combo, 50 will get the Ricotta & Pulled Chicken Chicago Deep Dish Pizza, and 50 will receive Basasak random goods.

Hollys will offer a free secret drink to customers who place delivery orders through the Hollys Membership app on the last day of the holiday, the 12th. This adds a fun element to Hollys’ ‘Hollys Red Day’ promotion, which has been held every Monday. The type of drink will be announced on the Monday of the event.

An industry official said, “Since this is the first Chuseok after the lifting of social distancing, it is expected that many people will gather with acquaintances and family after a long time,” adding, “We hope everyone enjoys a bountiful Hangawi with family and friends gathered for the holiday through the diverse promotions prepared by various brands.”

This content was produced with the assistance of AI translation services.