LG Uplus Hosts 'Private Teum House Party' by Ilsangbi Ilsang-ui Teum

Il-sang Bi Il-sang-ui Teum Private Teum House Party. Photo by LG Uplus

[Asia Economy Reporter Oh Su-yeon] LG Uplus announced that it held a ‘Private Teum House Party’ on the 7th at Ilsangbi Ilsangui Teum to celebrate the launch of the Galaxy Z Fold and Flip4.

The ‘Private Teum House Party’ was prepared in line with LG Uplus’s Galaxy Z campaign concept, ‘Enjoy great benefits both inside and outside.’ Only customers who pre-ordered the Galaxy Z Flip4 Maison Kitsun? Edition exclusively from LG Uplus and were selected through a fan party event lottery, along with about 70 long-term U+ customers and Uplus ‘Jjin-fans (true fans),’ were specially invited to the event.

At the event, rapper Raewon, LG Uplus’s advertising model who is highly popular among Generation Z for his addictive rhymes, and professional golfer Park Jin-yi, loved by fans for her easy and comfortable lesson style across various golf programs, attended and spent special time with the participants. Raewon introduced behind-the-scenes stories of LG Uplus ads and his personal Galaxy usage tips through the ‘Why Not Show’ session, and held recreational events such as the ‘Addictive Memory Game’ and ‘TMI Balance Game’ with the participants. Pro Park Jin-yi shared key know-how to enjoy golf easily and fun, and conducted a ‘One Point Lesson’ for five people selected by lottery on site.

In addition, the event featured a standing magic show, catering, rock-paper-scissors prize challenge, Park Jin-yi’s signed ball event, and a lucky draw with various prizes including Maison Kitsun? eco bags, Galaxy Watch Golf Edition, and Galaxy Buds2 Pro, which received enthusiastic responses from attendees.

Heo Ji-cheol, team leader of Ilsangbi Ilsangui Teum, said, “Ilsangbi Ilsangui Teum breaks away from the conventional popup store format focused only on sales and exhibitions, offering new customer experiences to the MZ generation (Millennials and Generation Z) through taste-based experiential content. This Private Teum House Party also interpreted the unique features of the Galaxy Z Foldable 4 series with Uplus’s own sensibility, presenting customers with special experiences and benefits.” He added, “Going forward, Ilsangbi Ilsangui Teum will continue to collaborate with brands in various fields to create a super-gap in customer experience.”

This content was produced with the assistance of AI translation services.