GS The Fresh's Chicken Cooking Robot 'Popular'... "Provides Consistent Taste and Visual Appeal"
Chicken Sales 337% Higher Compared to Regular Stores
[Asia Economy Reporter Lim Chun-han] GS The Fresh announced on the 8th that stores equipped with chicken cooking robots are attracting great popularity by providing customers with a visual spectacle.
According to GS The Fresh, the chicken sales at the Geomdan New Town branch were 337% higher compared to the average of regular stores. This store, in collaboration with the startup RoboArte, installed the first chicken cooking robot in a supermarket. Through this, the risk and workload related to cooking for employees were reduced, and products can be managed more hygienically while delivering consistent taste.
The Geomdan New Town branch has a wine-specialized display, offering about 130 different products. Additionally, a pickup and delivery rider waiting zone was established inside the store to enhance the speed and convenience of delivery, allowing customers and riders to pick up delivery items more quickly and easily.
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A GS Retail official said, “The chicken cooking robot, first introduced at the Geomdan New Town branch, is satisfying both employees and customers and has become a signature feature of the store. We plan to expand the variety of delicious products that can be fried in addition to the currently operated chicken.”
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