From Aviation Stories to Entertainment... Air Busan YouTube Channel Surpasses 60,000 Subscribers

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[Asia Economy Yeongnam Reporting Headquarters, Reporter Hwang Du-yeol] Air Busan, which has the largest number of YouTube channel subscribers among domestic low-cost airlines, has surpassed 60,000 subscribers.

Air Busan surpassed 50,000 YouTube subscribers last August, becoming the first domestic low-cost airline to do so, and has now exceeded 60,000 subscribers within a year.

An Air Busan official said, “By operating YouTube, we not only enhance brand value without additional costs but also greatly benefit from direct customer feedback to improve our services.”

Air Busan cited three key factors for the success of its YouTube channel: ▲ airline-specialized content ▲ delivery of useful information ▲ fun elements with YouTube sensibility.

Among Air Busan’s YouTube content, the ‘Da Nang Flight Crew Vlog’ video, which recorded 3 million views, and the ‘A Day in the Life of a Standby Flight Attendant’ video, which exceeded 2 million views, gained great popularity by easily and entertainingly portraying the airline’s specialized duties and work styles.

Additionally, for aircraft enthusiasts, videos featuring active pilots explaining flight principles, aerodynamics, and other aviation-related knowledge and information are consistently uploaded. Recently, Air Busan also collaborated with the famous travel YouTuber ‘GwakTube’ to add more fun.

Considering the growing preference for ‘short-form’ content under one minute, Air Busan has expanded content promotion using social media channels such as ‘YouTube Shorts’ and ‘TikTok.’

In January, a video about ‘Subduing a Disruptive Passenger on Board’ was released, recording 1.25 million views.

An Air Busan official stated, “We will create content that helps many people by not limiting ourselves to corporate promotion but also delivering information on aviation safety and sharing aviation-related knowledge.”

This content was produced with the assistance of AI translation services.