Lotte Homeshopping Achieves $29 Million in Export Consultations at 'Korea Brand Expo'

10,000 Visitors Attend Domestic Small and Medium Enterprise Showcase

On the 5th and 6th of last month, "Belligom" held a surprise camera event at the "Korea Brand Expo" export consultation held in Berlin, Germany.

[Asia Economy Reporter Lim Chun-han] Lotte Homeshopping announced on the 7th that it held an export consultation meeting for the ‘Korea Brand Expo’ with the Korea Trade-Investment Promotion Agency (KOTRA) in Berlin, Germany, from the 5th to the 6th, recording consultation results of 29 million dollars.

Since 2016, Lotte Homeshopping has been operating the Korea Brand Expo, a win-win program that connects small and medium-sized enterprises (SMEs) struggling to open sales channels with overseas distributors. Starting this month, the program is being conducted sequentially in Germany and the United States, expanding the export consultation meetings previously held by Lotte Homeshopping into a group-level overseas sales channel development project for SMEs.

The event in Germany was held in conjunction with the ‘International Consumer Electronics Fair (IFA) 2022,’ one of the world’s top three electronics exhibitions, held in Berlin. As demand for premium home appliances increases in Europe, 50 domestic small and medium-sized home appliance companies with excellent technology and more than 70 buyers from Germany and across Europe participated in the offline consultation meeting. As a result, a total of 217 consultations were held, amounting to 29 million dollars.

Operating the largest showroom among global markets, about 10,000 customers visited over two days. The participating SMEs’ products were displayed by categorizing them into eight spaces such as living room, kitchen, study, pantry, and dressing room, and QR codes were attached to each product to enhance convenience by allowing real-time access to product and company information. The popular character ‘Bellygom,’ with a fandom of 1.2 million, also held a surprise camera event for visitors.

A Lotte Homeshopping official said, “We are pleased that the Korea Brand Expo, held in conjunction with Germany’s IFA targeting Europe’s premium home appliance demand, achieved results beyond expectations. We plan to actively support SMEs in developing sales channels by expanding export consultation countries, focusing on promising export regions with high preference for Korean brands.”

This content was produced with the assistance of AI translation services.