T map Mobility Launches 'Driver Happiness Project'... Sending Chuseok Gifts

Lee Jong-ho, CEO of T map Mobility (from left), Jeong Bong-ju, Jo Myeong-seok, Hwang Seong-jun, substitute drivers, and Yang Seong-woo, Chief Business Officer (CBO), are cheering "T map Daeri" at the Chuseok holiday gift presentation ceremony held on the 5th at the T map Mobility headquarters in Jung-gu, Seoul. Photo by T map Mobility

[Asia Economy Reporter Oh Su-yeon] TMAP Mobility is presenting various holiday gifts such as Korean beef gift sets and department store gift certificates to TMAP designated driver (daeri) drivers in celebration of Chuseok. This is the first project aimed at strengthening coexistence with platform mobility workers such as designated drivers.

On the 7th, TMAP Mobility announced that it will hold a "Chuseok Gift Grand Event" for designated drivers who contributed to the growth of TMAP designated driving and the safe return of customers.

Recently, TMAP Mobility introduced the "Driver Happiness Project" to strengthen coexistence with TMAP designated drivers and provide better working and welfare environments. The Chuseok Gift Grand Event is the first signal of the full-scale implementation of the "Driver Happiness Project." It is meaningful in that the target is platform mobility workers who find it difficult to receive holiday gifts at their workplaces.

TMAP Mobility plans to provide Chuseok gifts to all TMAP designated drivers who have completed more than 30 rides this year. The gifts are divided into categories such as the Grand Champion Award, King Award, and Appreciation Award, each offering different presents.

Designated drivers selected for the Grand Champion Award will receive a plaque of appreciation, a Korean beef gift set worth about 300,000 KRW, a bouquet, and goods. This award targets drivers with the highest ride performance rankings. Drivers selected for the King Award will receive a 200,000 KRW department store gift certificate, and all other drivers who have completed more than 30 rides annually will receive a 50,000 KRW department store gift certificate as an Appreciation Award.

On the 5th, TMAP Mobility invited three TMAP designated drivers who received the Grand Champion Award and others to the headquarters to deliver holiday gifts and hold a meeting. The meeting was attended by Lee Jong-ho, CEO of TMAP Mobility, Yang Sung-woo, Chief Business Officer (CBO), and Kim Do-hyun, head of the designated driving business, exchanging opinions on improvements to the TMAP designated driving service.

Driver Jo Myung-seok, who attended the meeting, said, "I have been with the growth of TMAP designated driving since its launch in July last year," and added, "I hope TMAP Mobility will work as one team with the designated drivers to share the vision and find ways to grow together."

TMAP Mobility plans to continue the "Driver Happiness Project," starting with the "Chuseok Gift Grand Event." In October, it plans to operate several mobile rest areas for mobility platform workers during late-night hours. It is also considering introducing emergency loan products exclusively for designated drivers and establishing a fund for designated drivers. Earlier this year, it applied a policy to fully support employment insurance premiums for designated drivers.

Lee Jong-ho, CEO of TMAP Mobility, said, "We prepared Chuseok holiday gifts with gratitude to the drivers who have worked together for the growth of TMAP designated driving." He added, "The Driver Happiness Project will not be a one-time event. We are preparing to operate mobile rest areas for mobility platform workers in October."

This content was produced with the assistance of AI translation services.