190 Billion KRW Online Sales on First Day of Donghaeng Festival... Event Extended Until the 16th

Online Sales Performance Increased by 119% Compared to Last Year
"Decision to Extend Traditional Market Events and Special Exhibitions"

An information board announcing the event has been installed at Tongin Market in Jongno-gu, Seoul, where the '7-Day Companion Festival,' a consumption promotion event for small and medium-sized enterprises and small business owners, began on the 1st. Photo by Hyunmin Kim kimhyun81@

The government announced that the first day of the '7-Day Donghaeng Festival' (hereinafter referred to as the Donghaeng Festival) achieved total sales of over 19 billion KRW through online sales. Additionally, it decided to extend some of the Donghaeng Festival schedules, which were originally set to end on the 7th, up to the 16th.

The Ministry of SMEs and Startups announced on the 5th that the Donghaeng Festival, which began on the 1st, recorded total sales of 19.027 billion KRW in one day through online special exhibitions, TV home shopping, and live commerce. This achievement represents a 119% increase compared to the first day sales of last year's event (June 24), which was 8.661 billion KRW, and a 190% increase compared to the average daily sales of 6.6 billion KRW during last year's event.

Sales by distribution channel are as follows: ▲ Online special exhibition 7.572 billion KRW ▲ TV home shopping and T-commerce 11.123 billion KRW ▲ Live commerce 332 million KRW.

Currently, about 6,000 products from small and medium enterprises and small business owners are being sold through online special exhibitions on 62 shopping malls including Gmarket and Coupang. In particular, at the Wemakeprice Donghaeng Festival special exhibition, about 1,300 meal kit products from Company A were sold on the first day, recording approximately 20 million KRW in orders.

Massage devices broadcasted through Kakao Shopping Live were promoted to about 93,000 viewers, achieving sales of approximately 8 million KRW. On Baedal Minjok live commerce, a fresh shrimp set sold for about 6 million KRW, and on Gongyeong Labang, a dried yellow corvina set product achieved sales of 9 million KRW during a one-hour broadcast.

Through sales events at seven global shopping malls participating in the Donghaeng Festival for the first time this year, sales of approximately 190 million KRW were achieved, expanding overseas sales channels.

Originally, the Donghaeng Festival was scheduled to end on the 7th, but with the extension, discount events will continue at traditional markets and some distribution platforms until the end of the Chuseok holiday. The extension is until the 12th at traditional markets and up to the 16th for some private and public online special exhibitions.

Lee Young, Minister of SMEs and Startups, stated, "The Donghaeng Festival is providing great vitality to traditional market merchants, small business owners, and SMEs, so we decided to extend the traditional market events and online and offline special exhibitions."

This content was produced with the assistance of AI translation services.