Shinsegae Department Store Sees Children's Clothing Sales Soar for Chuseok... "Targeting Holiday Demand"

Due to High Inflation, Domestic Children's Clothing Also Gains 'Popularity'

A customer is purchasing children's clothing at the Shinsegae Department Store main branch in Jung-gu, Seoul.

[Asia Economy Reporter Lim Chunhan] Recently, ahead of Chuseok, more people are purchasing autumn clothes for children at department stores.

According to Shinsegae Department Store on the 5th, children's clothing sales increased by 34.8% compared to the previous year last month. In particular, the cost-effectiveness trend is also reflected in the infant and children's products market. Domestic children's clothing sales grew by 30.3%, showing a growth rate comparable to imported children's clothing (35%).

Shinsegae Department Store has doubled the Chuseok children's genre gift offerings compared to last Lunar New Year, aiming to capture holiday demand. The newborn gifts prepared by Shinsegae include British-inspired brand Etoile and premium newborn brand Petit Ellen. At Boon Junior, a junior luxury specialty edit shop created by Shinsegae Department Store, Stella McCartney Kids sweatshirts and jogger pants are sold. At Shinsegae Department Store's Gangnam and Centum City branches, Fendi Kids baseball caps and slip-ons are showcased.

A Shinsegae Department Store official said, "As consumption for our children intensifies, customer interest is also growing," adding, "We will further accelerate the introduction of differentiated products to meet the changed consumption patterns of customers."

This content was produced with the assistance of AI translation services.