Kolon FnC 'RAKCODE' Expands Customer Engagement for 22FW Season... Model Shin Hyunji as Brand Muse

Kolon FnC, 'Lacode' Lotte Avenuel Pop-up Store. Photo by Kolon FnC

[Asia Economy Reporter Song Seung-yoon] Kolon Industries FnC Division announced on the 4th that its upcycling-based fashion brand, Laecord, will further expand customer touchpoints for the 2022 Fall/Winter season.

Laecord plans to introduce upcycling fashion to the public in a more accessible way this season, marking the brand's 10th anniversary. First, model Shin Hyun-ji will be appointed as the brand's muse. Since its launch, Laecord has focused more on upcycling fashion itself rather than models, promoting the value of sustainability through various campaigns. This season, Laecord will propose its unique style and design together with model Shin Hyun-ji.

A pop-up store will also open at Lotte Department Store Avenuel Jamsil Branch. This is a long-term pop-up store operating for six months, the second long-term pop-up store following the approximately two-month pop-up held earlier at Galleria WEST. Visitors can be the first to see not only the new FW season products but also the entire collaboration collection with the French contemporary brand Iro. The Iro collaboration collection is characterized mainly by the use of leather material stock.

A Laecord representative said, "Laecord, the only upcycling-based fashion brand in Korea, has developed inventory solution know-how that has now become an asset no one can match," adding, "We hope this season will be a new starting point to share Laecord's value with various brands and to enjoy sustainable fashion together."

This content was produced with the assistance of AI translation services.