KOTRA Mobilizes All Overseas Trade Centers to Support Busan Expo Bid

Convocation of Online Emergency Countermeasure Meeting for 128 Overseas Trade Centers
Utilizing Local Networks by Region... Promoting Synergy Between Government and Private Sector

On the 2nd, KOTRA held an emergency countermeasure meeting to strengthen the '2030 Busan Expo hosting support activities' of 128 overseas trade centers. The photo shows Ryu Jaewon, head of KOTRA's Trade and Investment Data Division, speaking. Photo by KOTRA

[Asia Economy Reporter Han Yeju] KOTRA announced on the 2nd that it held an emergency countermeasure meeting to further strengthen its support activities for the bid to host the '2030 Busan World Expo' through its overseas network.

By mobilizing 128 trade offices in 84 countries, KOTRA aims to enhance bid negotiation activities utilizing local networks in host countries and spread the momentum for the bid by promoting the 2030 Busan Expo in connection with over 200 annual events such as exhibitions and forums.

During the meeting, participants shared updates on Busan Expo bid activities and support trends in each region, and discussed various cooperation plans to create synergy effects with local diplomatic missions and companies operating abroad.

In particular, since KOTRA's efforts and role in developing countries such as Africa, the Middle East, Latin America, and Pacific Island countries, where Korean companies have limited reach, are more important than ever, ways to further strengthen bid negotiation activities in these regions were also discussed.

Ryu Jaewon, Director of KOTRA's Trade and Investment Data Headquarters, who chaired the meeting, said, "Meaningful discussions were held to spread the domestic atmosphere where the entire nation is united in wishing for the 2030 Busan Expo bid to all trade offices worldwide, to advance regional bid activity strategies, and to share useful tips for bid activities."

Meanwhile, KOTRA has established an internal online communication platform to monitor real-time trends related to the 2030 World Expo bid collected from around the world. In addition, KOTRA has appointed bid activity officers at each overseas trade office to carry out bid negotiations and promotional activities, putting all efforts into securing the Busan Expo bid.

This content was produced with the assistance of AI translation services.