Gwangju Shinsegae Attracts Attention with Introduction of 'Nephron' for Circular Resource Collection

[Asia Economy Honam Reporting Headquarters Reporter Shin Dong-ho] Gwangju Shinsegae (CEO Lee Dong-hoon) announced on the 1st that as part of its ESG management activities, it introduced and has been operating one unit of the AI circular resource collection device 'Nephron' in the underground 1st floor connecting passage of the main building since last month.

Nephron is a collection robot equipped with smart functions that selectively collects resources using artificial intelligence technology.

When a clean, washed transparent PET bottle or can is inserted, users earn 10 points per item, and the accumulated points can be refunded as cash (from 2,000 points or more) via account transfer on the Superbin website or app.

Nephron, installed and operated by Gwangju Shinsegae to increase recycling rates and inform customers of the value of recycling, saw participation from 120 customers over about a month, collecting 821 cans and 1,823 PET bottles.

The collected PET bottles and cans are reborn as new resources (fibers or airplane wings).

A Gwangju Shinsegae official stated, "Nephron was introduced with the good intention of addressing environmental issues. Through it, we aim to inform the correct method of waste separation and raise awareness that among the waste we carelessly discard, there are recyclable materials with high added value. We plan to continue our ESG management activities steadily."

Honam Reporting Headquarters Reporter Shin Dong-ho yjm3070@asiae.co.kr

This content was produced with the assistance of AI translation services.