"1000 Times Stirred Fresh Cream Bread"... GS25 Sells 300,000 Maritozzo in One Month

Bradyk Sales Composition Ratio Increases to 46%

A model is introducing Maritozzo at the convenience store GS25.

[Asia Economy Reporter Lim Chunhan] GS25 announced on the 1st that Maritozzo has surpassed 300,000 units sold within a month of its launch, gaining great popularity.

Maritozzo is a bread filled with fresh cream in the middle of a halved bun. The name is derived from the Italian word for husband (marito), originating from the Italian tradition of hiding rings inside the richly filled cream to propose.

Maritozzo was created after about six months of research and development with SPC Samlip to capture the taste of bread enthusiasts seeking high-quality premium bread. Through various trials regarding the softness of the cream, flavor balance, and display methods, fresh cream mixed with mascarpone (Italian cream cheese) was whipped over 1,000 times to achieve an extremely soft texture, with strawberry jam inside to add a refreshing taste.

GS25 continues to introduce the premium bakery brand ‘Bredique’ to provide differentiated bakery products at nearby convenience stores. Since its first launch in 2012, it surpassed 30 million units sold in 600 days, and its sales composition ratio increased to 46% of the entire bread category as of last month.

A GS25 representative said, “We are very pleased that Maritozzo, newly introduced by Bredique, which leads convenience store premium bakeries, is receiving much love on social media (SNS) from customers who are passionate about bread,” adding, “We will continue to introduce trendy products for bread enthusiasts.”

This content was produced with the assistance of AI translation services.