Nature Republic Appoints Kim Boram as New Vice President

Kim Boram, the new Vice President of Nature Republic.

[Asia Economy Reporter Moon Hyewon] Nature Republic announced on the 1st that it has appointed Kim Boram as the new Vice President and Chief Strategy Officer (CSO).

Kim, the new Vice President, was appointed as an outside director through the shareholders' meeting in March.

Born in 1983, Vice President Kim is a content and new media expert who graduated from the Korea National University of Arts School of Film, studied at New York University (NYU) Tisch School of the Arts, and earned a master's degree from Yonsei University Graduate School of Media and Communication.

She served as CCO among the key executives of Social News Insight and most recently worked as CBO at the media tech startup Cyclops, which received investment from SoftBank Ventures.

Nature Republic explained the background, saying, "We judged Vice President Kim, who has achieved results in advertising, public relations communication, and marketing as a creative director and consultant, to be the right person," and "We highly evaluated her strategic planning and digital innovation capabilities and made a prompt appointment."

With this appointment, the organization will be reorganized under a vice president-led system, aiming to promote overall business growth through diversification of business strategies both online and offline.

Vice President Kim said, "We will strengthen the brand lineup by developing products that reflect customer demand to secure corporate competitiveness and accelerate overseas market expansion so that Nature Republic can be chosen as a global brand leading beauty in various parts of the K-world."

This content was produced with the assistance of AI translation services.