CU Launches Very Very Wafers... "Baskin-Robbins Collaboration Product Part 2"

Chokonamusup Wafers Sales Up 29.4%

Berry Berry Wafers sold at CU.

[Asia Economy Reporter Lim Chunhan] CU announced on the 1st that it will exclusively introduce the Very Berry Wafers snack in the distribution industry in collaboration with Baskin-Robbins.

Very Berry Wafers is the second collaborative snack launched by Baskin-Robbins, reinterpreting the sweet taste and fragrant strawberry scent of the popular product Very Berry Strawberry into cream.

During the planning stage, both companies focused on faithfully reproducing the ice cream flavor. To achieve this, among various snacks tested during product development, they decided to release wafers that best highlight the cream's original characteristics, enhancing product completeness through numerous prototypes.

Last month's sales of the previously released Choco Tree Forest Wafers increased by 29.4% compared to the previous month, and their share of total wafer sales reached 35.9%.

A BGF Retail official stated, “There is an advantage in effectively promoting the brand without separate events and immediately gauging customer reactions, which has led to continuous love calls from the industry to create collaborative products. We will continue to introduce differentiated products targeting a loyal fan base and steadily strengthen product competitiveness.”

This content was produced with the assistance of AI translation services.