Lotte Card Launches 'Mobility Integrated Service' on Dijiroca App

Birth of a Super App for Transport Inquiry and Booking, Featuring Mobile Transport Cards and More

[Asia Economy Reporter Yu Je-hoon] Lotte Card announced on the 31st that it will launch a 'Mobility Comprehensive Service' on the DigiRoca application in collaboration with its subsidiary Roca Mobility.

Accordingly, Lotte Card customers can book intercity buses and other transportation through the mobility tab on the DigiRoca app, conveniently board and alight from transportation using a mobile transportation card, and check statistics and timelines related to their travel.

The mobility tab offers ▲mobility services ▲public transportation (mobile transportation card) services ▲personalized and care content services. First, through mobility services, users can book various transportation options such as intercity buses, flights, rental cars, and Wolmi Sea Train. In particular, for intercity buses, not only booking but also remaining seat display, seat waiting notifications, and sunlight direction guidance are provided. In the future, additional transportation options such as metropolitan buses and kickboards will be added, along with a route-finding service to provide more efficient mobility services to destinations.

The public transportation service allows easy use of public transit. By activating the mobile transportation card function on an NFC-enabled mobile phone, users can complete boarding with a single tag when using subways, buses, and other public transportation.

The personalized and care content service carefully manages customers' travel and analyzes related consumption. Tickets booked can be easily checked in the 'My Reservations' section within the mobility tab, and care messages are sent to customers when boarding time is near or alighting time approaches. Additionally, a customized 'Mobility Report' is provided monthly in report format, showing statistics and analysis of all usage related to travel, including subway, bus, taxi, flight, and train.

A Lotte Card official stated, "The mobility service combines data accumulated by Lotte Card and the know-how of Roca Mobility to assist the use of transportation means closely connected to our daily lives," adding, "We will add various transportation options and route-finding services in the future to help customers travel efficiently and economically."

Meanwhile, to celebrate the opening of the mobility tab, Lotte Card is conducting various promotions. First, a 'Half-and-Half' event offering transportation fee discounts will run until the end of the year. During the next month, 100 customers who enter the event on the DigiRoca app mobility tab and use the mobile transportation card and intercity buses will be selected by lottery to receive cashback of half the amount spent on the mobile transportation card and intercity bus, up to 100,000 KRW. Details of the Half-and-Half event from October to December will be announced later.

Also, until November 30, customers who book intercity buses totaling over 10,000 KRW through the DigiRoca app mobility tab will receive a physical Roca Mobility card and a 2,000 KRW recharge coupon. A TOUCH coupon is also available, offering a 20% discount up to 3,000 KRW when paying for intercity buses with the Lotte App Card.

Additionally, until October 31, there is a 'Mobility Bingo' event offering L.Points and various prizes. Mobility Bingo has two courses: Basic and Advanced. L.Points are awarded each time 1 or 3 bingos are achieved in each course, and an opportunity to enter a prize draw is given upon achieving all bingos. Prizes for all bingos are a GoPro (5 winners) for Basic and a Galaxy Z Fold4 (5 winners) for Advanced.

This content was produced with the assistance of AI translation services.