Starbucks Begins Selling First Win-Win Beverage at 100 Small Business Cafes

[Asia Economy Reporter Moon Hyewon] Starbucks Korea will hold a delivery ceremony for the win-win beverage ‘Hallamungyeong Sweety,’ developed in collaboration with the Win-Win Growth Committee and the National Cafe Owners Cooperative using Korean agricultural products, on the 31st to commemorate its launch.

The delivery ceremony, held at the Starbucks Support Center in Jung-gu, Seoul, will be attended by Cho Juhyun, Vice Minister of the Ministry of SMEs and Startups, Song Hoseop, CEO of Starbucks, Oh Younggyo, Chairman of the Win-Win Growth Committee, and Ko Jangsu, Chairman of the National Cafe Owners Cooperative.

The win-win beverage was launched in March as part of a win-win agreement between Starbucks, the Ministry of SMEs and Startups, the National Cafe Owners Cooperative, and the Win-Win Growth Committee. Through this agreement, they mutually agreed to establish a foundation for continuous communication and cooperation for sustainable coexistence within the cafe industry.

The first win-win beverage, ‘Hallamungyeong Sweety,’ was developed using Hallabong and Omija. It has been introduced at 100 small business cafes nationwide since the 25th.

The cafes selected for sales were chosen by the National Cafe Owners Cooperative and the Win-Win Growth Committee, considering various environmental factors such as sales among small-scale cafes, totaling 100 locations. The beverage is sold at a price of 3,900 KRW, limited to 50,000 cups.

Starbucks is currently developing a second win-win beverage for small business cafes and plans to introduce the new beverage to small business cafes in the second half of this year, gradually increasing the number of participating cafes and expanding support.

CEO Song stated, “I feel deeply moved to have achieved the meaningful result of a win-win beverage by communicating and collaborating with small business cafes through the common medium of beverages,” and added, “Starting with the launch of this win-win beverage, we will actively continue win-win activities with small business cafe owners.”

This content was produced with the assistance of AI translation services.