Starbucks Develops Coexistence Beverage with Local Cafes... "Free Ingredients for 50,000 Cups"

Deputy Minister of the Ministry of SMEs and Startups Attends 'Mutual Growth Beverage Delivery Ceremony'

[Image source=Yonhap News]

[Asia Economy Reporter Kim Bo-kyung] Cho Joo-hyun, Vice Minister of the Ministry of SMEs and Startups, attended the 'Win-Win Beverage Delivery Ceremony' between Starbucks Korea and the National Cafe Owners Cooperative on the 31st.

The event, held at Starbucks Korea headquarters, was a follow-up measure to the win-win agreement signed between Starbucks and the cafe cooperative last March. Vice Minister Cho, Oh Young-gyo, Chairman of the Commission for Shared Growth, Song Ho-seop, CEO of Starbucks, and Ko Jang-soo, Chairman of the National Cafe Owners Cooperative, attended.

It was organized to develop win-win beverages based on Starbucks' successful know-how in beverage manufacturing and sales, and to provide the manufacturing methods and ingredients free of charge to small business cafes.

Starbucks and small business cafes created a win-win outcome in just five months through communication and cooperation. The win-win beverage 'Hallamungyeong Sweety,' developed using domestic agricultural products to promote coexistence with local farms, is being sold at 100 small business cafes nationwide with ingredients (enough for 50,000 servings) provided free of charge.

Small business cafes selling the win-win beverage have agreed to allocate a portion of their profits as donations. Vice Minister Cho stated, "We will actively discover and promote exemplary cases of win-win cooperation between Starbucks and small business cafe owners, and strive to spread a culture of mutual growth."

This content was produced with the assistance of AI translation services.