Samsung C&T, 'Beanpole' Pursuing Styling Faithful to the Basics

[Asia Economy Reporter Eunmo Koo] BEANPOLE, the traditional casual brand of Samsung C&T Fashion Division, is conducting the ‘Wear the Right Thing’ campaign to pursue sophisticated styling with basic items.

BEANPOLE pursues ‘Timeless Casual Wear,’ a combination of basic casual items that suit any situation. It is characterized by comfortable and stylish standard looks based on Oxford and pique shirts, cable knits, jackets, and dresses. BEANPOLE’s Wear the Right Thing campaign proposes ‘wearing clothes that look good now and in the future,’ which can be formal yet comfortable, never boring even after long use, and offer various variations within the wardrobe.

To this end, BEANPOLE released the ‘So We Wear BEANPOLE’ campaign video featuring ambassadors such as actors Kim Min-gyu and Jeon Yeo-bin, writer Kim Ina, photographer Hashisibak, broadcaster Daniel Lindemann, and creator Chimchakman. Through six episodes, BEANPOLE newly highlighted the value of timeless casual wear.

Won Eun-kyung, head of BEANPOLE business division, said, "The reason BEANPOLE has been loved for over 30 years is that it strongly holds the image of a brand faithful to basics and trusted by customers. We will continue to solidify the brand value that does not change over time and keep offering various variations to become a brand loved by younger generations as well."

This content was produced with the assistance of AI translation services.