Homeplus Express Junggye Branch Reopens After Renovation... "Strengthening Offline Competitiveness"

Reorganized as a Fresh and Ready-to-Eat Specialty Store

Models are introducing fresh food products at the Seoul Plus Express Junggye branch.

[Asia Economy Reporter Lim Chunhan] Homeplus Express announced on the 30th that it has reopened its Junggye branch as a fresh and ready-to-eat food specialty store.

The Junggye branch was the first Homeplus Express store opened in 2004 when Homeplus started its supermarket business. The store covers an area of 236 pyeong (approximately 780㎡), making it the sixth largest Homeplus Express nationwide and the largest in Seoul.

Located in the heart of a densely populated residential area surrounded by large apartment complexes in Junggye-dong, the store sees a high proportion of foot traffic from nearby residents. To enhance competitiveness in fresh foods and expand the selection of ready-to-eat meals such as refrigerated and frozen meal kits, the store improved customer shopping demand. Additionally, the wine section, which has been gaining interest among younger customers, was significantly expanded and placed at the front. For single-person and two-person households, the selection of small-quantity vegetable and livestock products was increased. As a result, sales during the first weekend after the reopening on the 25th grew by 203.4% compared to the same period last month.

On the 31st, Homeplus Express will accelerate its new store openings with the launch of the Daejeon Tanbang branch. This store features a fresh food specialty corner, a meal kit specialty corner, and a large wine section. Notably, it introduced the unmanned robot cafe Bitbox, equipped with an advanced artificial intelligence (AI) system, offering Americano coffee for 1,000 won each to commemorate the opening, and provides one free coffee coupon upon signing up for the Bit Coffee application (app).

A Homeplus Express representative stated, “In response to rapidly changing consumer environments and customer demands, supermarkets are continuously evolving to improve customers’ shopping experiences through transformations into fresh and ready-to-eat food specialty stores and diversification of online delivery services.”

This content was produced with the assistance of AI translation services.